NHS Blood x Channel 4

Blending romance with purpose, Love is in the Blood is a bold, heart-led dating series hosted by Adeola Patronne that aims to de-stigmatise blood donation within underrepresented communities. Created in collaboration with NHS Blood & Transfusion and set to air on Channel 4, the show uses real connection as a vehicle for life-saving awareness.

I had the pleasure of capturing behind-the-scenes moments from the show, documenting the vibrant energy, emotional depth, and cultural significance that underpin this powerful project. Through my lens, I aimed to reflect the spirit of giving, love, and community at the heart of this series.

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People Like Us x Samsung