Financial Times x IBM

I had the pleasure of photographing FT Live’s high-profile event in collaboration with IBM, held at the visually stunning Frameless Immersive Art Experience in London. The evening, titled Tech and the Sports Audience: What’s Changing and Why It Matters, brought together industry leaders to explore the future of live sports, fan engagement, and emerging technologies.

Set against a backdrop of immersive digital installations, the event hosted a dynamic conversation on the intersection of AI, mobile tech, and shifting media landscapes. Senior figures in sports media, brand marketing, and tech innovation gathered for thought-provoking discussions, networking, and collaborative exchange.